Rules And Control Research Of Virtual Community Opinion

Internet provides unprecedented ease and freedom, broadens the breadth and depth of the spread, creating a new pattern of information dissemination and a new platform for public opinion. Public opinion is the behavior of people monitoring the public speech on network through virtual community, and also a new form of public opinion. At the present, although our network plays an active role in public opinion, it still has many problems, so it needs effective guidance. In this paper, these problems were made more systematic analysis and proposes some regulations.This paper focuses on virtual community opinion, and divides into five chapters to discuss.Chapter one explains the meaning and character of virtual community opinion. Compared with traditional media, the Internet own has virtual nature, "gatekeeper" absence, the "technical weak "of the manager and the "spider" transmission. So the virtual community opinion demonstrates difficult to control, spontaneous and conflict.Chapter two makes an empirical analysis on 2010 Hebei University campus accident and Salt rush events. Through the analysis of typical cases, obtains specific datas. Analyze the formation and opinion distribution of virtual community opinion.The third chapter based on the second chapter, describes the difference between the traditional media opinion and network opinion. The formation process of irtual community opinion goes through three stages, includes the initiation, integration and subsidence. In this chapter, the paper also analyzes group behavior, opinion leaders, special event and feedback mechanisms making the role in the formation of virtual community opinion.The fourth chapter analyzes the current situation of virtual community opinion. Network opinion is an inevitable derivatives of internet. Virtual community creates a new pattern of public opinion:it builts a new platform for expression of public opinion; it improves the public opinion system; it is a social problem-solving booster; it ultimately promotes the socialist political democracy. But there are also false information, vulgar spoof, extreme views and violence in virtual community.So drawing up a new feasible measure is the last question of this study.To aim at the measure, Chapter five makes an detailed introduction on five field, including media measures, government measures, technical measures, legal measures and moral measures.Social harmony requires public harmony. This paper will focus on the communicating regularity of virtual community opinion, to seek the feasible proposals for the regulation, to promote the virtual community opinion developing more healthy, ultimately to promote social harmony.