Research On Tell It Like It Is CCTV Program

As one of the important forms of TV Programme at home and abroad, TV talk show is flourishing in the prime time of the world popular TV media because of its unique glamour of interpersonal transmission, thus displaying its exuberant vitality.The broadcasting of the programme Tell It Like It Is made by CCTV in 1996 has turned a new page for the development and prosperity of TV talk show in the mainland of China. As a symbol of achievement in our national TV talk show, its failure is a typical case as well because it can reflect the common shortcomings existed in a large number of programmes of a kind. Based on the above mentioned situations, the thesis attempts to choose the programme Tell It Like It Is as the research object with a view to find some solutions which will be helpful to the vigorous development of TV talk show in our country.The thesis is composed of five chapters.Chapter one focuses on the introduction of literature review, research content, method and significance of the thesis. Chapter two mainly makes an outline of the TV talk show. In chapter three, emphasis is placed on the analysis of the factors bringing about the success of the programme Tell It Like It Is. Chapter four chiefly explores the reasons lying behind the failure of Tell It Like It Is. Chapter five is the summary of the thesis. It is hoped that through the profound analysis and exploration of the programme Tell It Like It Is that valuable revelation on the creative development of our national TV talk show is provided.