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Design And Implement Of Commodity Keyword Extraction System

Posted on:2012-05-19Degree:MasterType:Thesis
Country:ChinaCandidate:X WangFull Text:PDF
GTID:2218330362958144Subject:Software engineering
Abstract/Summary:PDF Full Text Request
With the information technology and network technology unceasing development, the combination of the Internet and commercial activity created new network economy, make enterprise business activity by the traditional management mode shifted product release, network marketing and transaction management and realize electronic and ushered in the new e-commerce era.In the era of e-commerce, the businessman in order to follow the potential user, use more and more data mining technology, let advertising and commodity guide information can be directly into the user's vision, thus user guide, achieve the purpose of advertising. For example, in Taobao, there are a lot of goods and Taobao web links, in order to attract users to find themselves needed goods. And in Taobao, the seller will join many of their commodity description, which will have a lot of promotional information, and make the products themselves users care properties, lost in it.Then as Taobao such C2C e-commerce mode, the hope can in searching, can retrieve the goods more neutral, objective commodity description. Hence raises how to extract users concern commodity attribute and keyword problem.Extract users concern commodity attribute and keyword, on the one hand, can make the retrieval more targeted, on the other hand may exclude, businesses of commodities added extra promotion information.
Keywords/Search Tags:E-commerce, user-guide, users-care, attribute keywords
PDF Full Text Request
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