The Research On Dynamic Color And Emotion's Visualization In Web Page

John Ruskin, the famous English painter in the 19th century, once said,"The greatest thing done by human souls is to open their eyes to look at the world…"Moreover, people get 80% of information through their eyes after the research proof. The color, which is one of the most basic elements of visual communication, plays an irreplaceable role in the process of information dissemination. The color of web page shows some new characteristics especially promoted by digital technology. It begins to change from static structure to dynamic structure and has formed dynamic color which is a completely new design element of digital age. Dynamic color of web page makes the traditional fixed colors be in a state of eternal flux compared with static color.With the rapid development and blending of computer technology, network technology and digital technology, traditional media, such as newspapers, TV and films, are developing swiftly towards network communication and has formed various and comprehensive new media. The process of human-computer, which is the process of cooperation and application of the communicator, the receiver and the computer, has replaced the process of one-way communication based on communication of network technology. Web page, as the main existing and expressing form, not only includes technology, art and almost all visual communications in this age of computer, but infiltrates deeply into the aspects of education, science, culture, health and sports. To sum up and analyze the above content, the paper concludes the followingresults based on the introduction of characteristics of dynamic color in traditional media and network media and the characteristics of network interaction: Dynamic color of web page attracts the customers most. Dynamic color of web page is more expressive through combining the dynamic way of present with the function of information dissemination. Then based on the human body and system of recognition, it analyzes the dynamic color through the understanding of the emotional mechanism, the emotional need and their characteristics in the network environment and further researches the relation of dynamic color and human emotion. It means that this paper taps into the characteristics of psychology based on the understanding of physical and physiological characteristics of colors in the process of visual imaging. Then we should apply the knowledge to the web page to strengthen our competence of understanding revolutionary visualization and to help customers get the information in equilibrium state and emotional communication brought by dynamic color in the interaction process of web page. Therefore, the main purposes of the research of dynamic color of web page include the creation of easy and delighting application environment, inspiration of emotional interaction of human and improvement the quality of information transmission. Dynamic color not only shows the desire of human self-expression and emotional communication, but represents another form of life activity hiding in the cyberspace. Then human emotional need further promotes the development of dynamic color, through the emotional force inspired by the movements of colors, and finally it generates the visualization of human's emotion in the form of digital.