| With China's rapid economic development and people increasingly receiving online shopping, Building of E-shopping platform shows a prosperous situation in recent years. And B2C E-mall model, like Taobao mall, is a new trend in this field. This paper's background comes from the "leather capital" Shiling Town, Huadu District, Guangzhou City, "China Shiling" Online B2C Shopping Mall building, "China Shiling" Phase II development. This paper's work is situation researching of Shiling leather industry and leather's online shopping, and studies the online store building theories and technologies, designing and implementing a leather marketing-oriented online shopping platform based on .NET technology.In the Shiling leather industry analysis, this paper mainly takes the means of literature review, Internet search, data comparison, and communication with people in Shiling leather industry in order to identify hardware support to the development of online shopping of Shiling Leather. In E-Mall relevant theory, we discuss the current popular model of online shopping behavior, operating framework model of e-commerce and the net purchase of credit evaluation system. According to actual need, the paper modify the operating framework model of e-commerce, so that the model to adapt to this online store. Next, based on reviewing the concept of E-marketing, we introduce the SEO techniques, and then we have a brief assessment of this technology on the significance of Shiling mall. After those, we decided applying SEO technology into Shiling mall's building. Based on the above research, this paper proposes the characteristics of Shiling mall and begins the requirement analysis.This paper presents in two different forms of requirement, respectively, for the project proponents and developers to read. Textual description and use-case diagrams make up the former one. And the other UML diagrams make up the latter one. It can effectively improve the communication between the developing team and the proponents. Based on analysis and modeling, this paper presents the general outline of the Shiling mall system, database design, and the important issues of system implementation: SEO implementation, order processing, paging technique, with their detailed design and implementation method. Among them, the order processings need complicated storage procedures that contain transactions to ensure data integrity. But we use the ADO.NET technology to replace them to make the coding work convenience and to improve readability of the codes. In addition, with the actual needs of the project, this paper presents a number of web system security measures, and describes the direct aims of these measures.According to the modeling and design of Shiling mall, the prototype system is implemented and the functions are described in detail to verify the characteristics of Shiling mall and requirements above. The prototype inclues mall's homepage, shop pages, product-displayed page, order processing, user center, company center, Shiling mall management. Our requirement analysis, design and coding work does not go blindly due to the early study. |