The Design And Implementation Of Social Media Analysis System Based On Microblog

As the new media's innovation and development, the microblog as the new forces of rapid development in the past two years, the number of internet users increased. Because microblog's popular on the internet and its greate user groups, many enterprises give it wide concern. Enterprises urgently need some products based on microblog to help them to do some related business development from the platform of microblog. Therefore, it is particularly important for the enterprise to monitor the microblog real-time.Based on the platform of sina microblog, this paper analyzes the advantages and disadvantages of the present existing related products on the market, and discusses the social media's analysis based on microblog applying the object-oriented program designing ideas. This paper argues that the existing monitoring analysis products for microblog mainly have two problems: the first is bad real-time data, it can not guarantee the system's data same as sina microblog platform's; The second is the precision of data's analysis, and the datas showed the user often have plenty of redundant information.According to the real-time problems of monitoring microblog's basic datas, the paper uses the distributed data acquisition engine based on Hadoop, and it gives effectively guarantees. At the same time, the distributed cluster environment speeds up the data processing speed in the great degree, and greatly improves the system's performance. For the microblog's source information, it predicts bloggers' behavior trends with the data analysis engine and the keywords analysis engine, and reduces the information redundancy. Through the rules engine and keywords highlighting technology etc, provides the classification mechanism for microblog datas containing specific keywords, and helps enterprise prompt understand users' negative remarks and evaluation for certain products or their service.This paper based on the above technique, puts forward a reasonable solution for the social media monitoring analysis based on microblog. It may support the real-time monitoring for many microblog accounts and analyse the mass microblog datas comprehensively and quickly, from them dig implied valuable data, in the intuitive way, it displays the user's fans, friends and competitors'trends, real-time tracks the topic interested by users, it provides a scientific and reliable basis for enterprise's decision.