Three Nets Fusion Background TV Media Planning Development Research

In this era of digitalization and visualization, the media form has gradually developed from the traditional one to a new audio-visual integration. On January 13, 2010, at the State Council Executive conference, Wen Jiabao declared to accelerate the triple integration of China's telecommunication network, radio-television network and Internet. Hence, the triple integration is ultimately inevitable. In recent years, triple integration in China is developing rapidly in even more creative and mature way. The traditional telecommunication network, radio-television network and Internet are penetrating into each other to integrate into a new media form, exhibiting new features in its mode of transmission, communication content as well as the profiting model. Therefore, the traditional TV media is facing an enormous challenge in the environment of new media. Unable to operate in the old transmission mode and by its transmission content, TV media, in the new circumstance, has to adapt to the arrival of new media by presenting new features. Only by breaking the old tradition, drawing on elites'experience, rejecting its dross and assimilating its essence, can the TV media truly enhance its core competitiveness and obtain the competitive advantage in this constantly-changing market.With the development of new media technology, the types and transmission means of media are richer day by day and its program content sand forms are more and more diverse. These require television media to make plans by considering the characteristics, purpose, mission, nature and concepts of this media and to formulate its own style, mode and features in comparison with other Medias.Thus, this thesis takes the planning of TV media on the background of the triple integration as the research subject. Presenting and analyzing the domestic and international research, the transmission features of triple integration as well as the advantages and disadvantages of TV media, TV media will push very hard to create a bright road for"radio-television"based on NGB and cross-platform development.