The Core Links Of City TV Station Management And Operation

With the unceasing reform of China's cultural system, the television media has become an important part of the cultural industry, and an industrial sector of and the national economic system. We have a large number of city TV stations in China. The development of them is under great pressure from serious competitions of CCTV, the provincial satellite TV channels and the provincial community antenna TV channels. Under the circumstances, drawing on the management and operation model of enterprises to enhance the level of city TV stations in order to win in fierce media competitions is a hot topic of the media industry in the world of today. In this case, this article introduces the enterprise management and media management theory, organizes several key links of management and operation for city TV stations, and proposes the strategies and solutions of this problem.According to requirements of the media management, this article advises the media organization frame, media marketing competition environment analysis, competition strategy and adverting media theory, into the practice of city TV stations management and operation. Based on the characteristics of media management, this article heads into the research of media management, media case studies and influence, using the methods of normative analysis, concluding analysis and cases studies to explore how city TV stations management can adapt the demands of industrial development. Taking into account of the special nature of cultural products, the scientific management method, systems analysis and other management theories are all introduced in this article which can provide theoretical guidance for city TV stations to face the challenges.This article is based on the TV media management theory and analyses the common laws of TV management core links, through a number of typical cases to summarize the experience of city TV stations management and operation. The use of relevancy, concentration, the coincidence of theoretical framework can help find the adapting correspondence between internal city TV stations management and external environment. Through above to seek the universality and particularity of city TV stations management and operation, which can offer the media administrators the combination of theory and practice.In the concrete analysis, this article uses the reference of basic concepts and experiences of production management and operation to discuss the city TV stations origination framework and optimizing paths, analysis method of city TV stations competition and choice of coping strategies. This article also analyses the key factors of competing the marketing space in current environment. The theories of key links of optimizing city TV stations, establishment of"News Flow"to improve the service, setting a platform of TV, network, mobile phone, for positive interaction three-screen integration and city TV stations advertising integrated marketing are certain innovative and forward-looking.