Hefei Tourism Image Reported By Media

In the 21st century, we have in a mass tourism era. Tourism has the laudatory name of "smokeless industry" and "eternal sunrise industry", it has been with the petroleum industry, automobile industry for three major industries in the world. Since reform and opening-up, our tourism industry has developed rapidly, in a few decades achieved remarkable results. Tourism has become an important part of our national economy, the future will continue to maintain strong momentum of development. With the growing prosperity of the tourism industry, more and more researchers found that the image is the most important factor to attract tourists one.Hefei is the capital of Anhui province, is a more diversified material resources in tourism and rich history of the humanistic tradition and cultural cities. Building and promote the overall image of Hefei tourism has important strategic significance to increase the city's tourism with strong development and enhance tourism radiation.In recent years the government support and encourage tourism image promotion and construction, but have not yet form a unified and distinct tourism image of hefei. anhui media is an important way to spread the tourism image of hefei, this paper will present the construction way of tourism image by media with empirical study, providing favorable basis for the construction and promotion of hefei tourism image. The tourists will collect relevant information to form vivid cognitive of tourist sites before the tourism decision-making, and form tourism image of a place in the heart, then decide. Therefore, tourists research has a paramount importance to the construction of hefei tourism image.In the late 1990s, the research of tourism image has become the theme of our tourism research, tourism image is a tourist fore, have the important condition of competitive advantage, tourism image is a important condition to stand out and have competitive advantage for tourist. More and more researchers and managers found that the construction of tourism image plays a vital role to the development of tourist. Media is one of the important tourism image transmission way of tourism image, and it can presente tourism image by multi-angle, and multidimensional type, as the newspaper tourism news, tourism advertising and tourism, and tourism nets of special rich, timely information resources,etc.The image of the city construction and investment and to the media's utilization degree are fully reflected the city to tourism image transmission consciousness and importance. Media's build-up will bring ascension for the synthesis image and popularity of tourist sites.This article attempts from the mass media dissemination way to investigate the construction of Hefei tourist city image road. will select 2002-2010 provincial metropolis daily "Xinan evening news", Hefei local's most influential metropolis daily "Hefei evening news" and 2007-2009 Hefei tourism administration nets's representative of the relevant Hefei tourism reports. Then I will take the contents of objective, detailed description and analysis, explore media in constructing the image of the city of hefei tourism of the track. Meanwhile, this article also will adopt quantitative analysis method, the survey of residents on the basis of empirical research, The content is to survey residents of tourist image problem for main set perceived degree direction, analysis and measure the mass of the approval of the image of the city of Hefei tourism for tourism image, providing effective material evidence of its dissemination and promotion.This article is divided into six parts. The first part introduced tourist image research paper about current research at home and abroad and the main research method;The second part explain the basic connotation, the image of the basic theory of tourist image, the concept of tourist image meaning and its construction.The third part is mainly to survey of Hefei tourism and analysis,this is where the foundation behind the empirical research. The fourth part is the main body part, by choosing "xinan evening news", "the Hefei evening news"and Hefei tourism administration nets as sample, traveling to Hefei reports on statistics, analysis and research and presenting the construction road of Hefei tourism image by "two report a nets". The fifth part is the fourth part of auxiliary, through a series of procedures, as designing questionnaires, issuing questionnaires, taking questionnaires back, analyzing questionnaires and so on. I will analyze and measure the cognitive of tourists to Hefei tourism image, providing the basis for Hefei further tourism image promotion. The last part is the comprehensive analysis of the media about Hefei tourism image, analyzing the characteristics showed in the process of three media spreading tourism image. When we discuss the province media playing its media platform, the role of Hefei tourism image to build better reference Suggestions are given time.