Analysis And Design Personalized E-commerce Platform Based Publishing Enterprise

Shanghai Century Publishing Co. in books, newspapers, electronic publications and audio-video publishing and marketing oriented industry, the business covers of books, newspapers, electronic audio books, publishing, and to get involved in book publishing, retail, logistics, CD replication, and other related areas of basic education, higher education, Ancient Books, Chinese and bilingual books and the public reading, professional books, and many other books on the market segment has great strength, is currently the most influential cultural production and content of enterprise one. With the publication of corporate development, business demand continues to increase, the group need to find new business growth, as China's leading enterprises, publishing enterprises, the Shanghai Century Publishing Group needed to transform the existing portal.The reconstruction project is divided into two modules, one is consumer-oriented B2C business platform, and the other is to store system for book sales. Personalized e-commerce model here includes two aspects, one for the store, the second aspect is for the sellers of "personalized recommendation." Group website uses a previously written in ASP environment that runs on Windows2000, without prejudice to the premise of the original system, using the full set of Visual Studio 2005 development kit for building ASP.NET Web applications, XML Web Services, desktop applications and mobile applications, using ASP.NET to upgrade the original site is the most reasonable and most effective. Select SQL Server 2005 database as a background site because it is very good, and Visual Studio 2005 combined, can be more convenient to write the logical structure of complex Stored Procedure (stored procedures). As the Group ERP system using a UNIX system running the Oracle database, you need to visit the website at any time SQL Server database back-end, front-end development tools selected as Powerbuilder, it supports windows platform of SQL Server and the operating system running on unix oracle.With the popularity of digital publications, book publishing turn into a new era. New communication models and new sales methods will continue to occur in the future, which is a traditional content providers challenge and an opportunity, how to maintain the competitiveness of the current publication and continue into the future of digital publishing is the first-mover advantage in various stages of Publishing Group, an important issue. The system has been delivered to greatly reduce the publishing business run enterprises in the shipment of waste on picking, book sales book stores can also reduce inventory costs. Reduce waste, improve enterprise efficiency.