The Application Of Data Mining Technology In The Supermarket Marketing System

It has accumulated a large amount of historical data in the process of retail business. However, due to the lack of effective analysis tools, the data has not been well used, making decisions are often from the decision makers's intuition. Therefore, it is very necessary and imprtant to establish a decision aided analysis system. Data mining technology is a data organization and analysis of the technology. It can be extracted from the mass data and can find knowledge. How does the data mining technology apply in the commodity management is the key point research of this thesis.In this paper, based on learning data warehouse and data mining technology, has built"A supermarket aided decision system"for"Huijia Supermarket". The system which are applied statistical algorithms, associated rules algorithms and rough algorithms has excavated for the supermarket data and got good results. According to the results of the supermarket managing operation, the managers have make certain adjustments and obtain corresponding economic benefits.