The Study Of Chengdu High-End Real Estate Brand Communication Strategy

Along with China being a WTO member, the rapid development in the information technology, banking system, insurance, financial area and communication industry triggers a tide of foreign capital to surge into China, which directly stimulates all kinds of requirements of the real estate market. Meanwhile, the new special zone policies released by Central Government also bring life into the real estate market in Chengdu. It can be forecast that significant change will be made towards the traditional operation mode of the real estate company. That is, as a real estate company, it has to, during the sales promotion period, satisfy not only the customer's consumption requirements on high quality and high service but the inner psychological requirements. By doing this, we can foresee that a rapid development trend and active dealing activities will be taken on western cities such as Chengdu. Chengdu, from the economical or strategic view, will be an important city for lots of real estate companies.This essay, centered around brand promotion, selected the promotion of hi-end real estate brands in Chengdu as the study object, first analyzes the current environments and development potentials of the hi-end real estate market in Chengdu theoretically discussed the "Brand Promotion". Then the essay takes Wanghua Lushan International Zone as an example to further demonstrate the promotion of high brand promotion in Chengdu through three aspects (brand promotion locating, brand promotion content and the brand promotion mode). At last the essay offers suggestions for Chengdu's brand promotion from the angles of marketing media merge, market research and information feedback.