Study On The Pervasion Of The Dominating Ideology Via The Internet

The internet, which including information media, communication, virtual homes and other multiple identities, has changed people's production and life, and open the global political, economic, cultural, ideological collision of a new era of communication. The features of internet affect the means of communication of traditional ideology. The advantage of the traditional ideological indoctrination is no longer obviously. So that how to grasp the internet propaganda position, and make it a mainstream ideology in the communication channels become a important study subject.The internet is a "double-edged sword". It not only impacts the safety of the mainstream ideology, but also provides a rare opportunity and a new technical conditions for strengthening and improving ideological work. The digital and informationization of internet make ideology of communication beyond the time and space. The virtue of immediacy and network characteristics of internet improve the efficiency of the spread of ideology. The virtual of internet casues ideology more covert. All these characteristics have determined that the internet will become the mainstream ideology of the main transmission channels. But the opening characteristics of internet makes it to be the main form of penetration of Western ideology. Meanwhile Chinese Internet started fairly late, so that the propagation of the internet has not yet fully grasp the mainstream ideology in the spread of the Internet. and need improvement.For the internet's "double-edged sword" attribute, we must adhere to the "profit and avoid loss, for our own use" policy, and actively adapt to the new situation, to master new technologies and new business as soon as possible, which make the internet to be an important channel for dissemination of the mainstream ideology.