Study On Physical Fi The Study On Brand Sports Consumption Situation And Influential Factors Of Wuhan University Students

With the development of society and people's living standards improve,people's health and quality of life is increasing, more and more people to participate inthe sport, and sport consumption has gradually become an important part of theconsumption of modern living. The rapid development of the sporting goods industryin recent years, major sports brands in an increasingly competitive, and competitionbetween manufacturers has been a gradual shift from products and services, thedevelopment of competition to brand-level competition, along with consumerpsychology is becoming more rational, whether to build a successful brand, hasbecome one of the most important factors that determine the success of the sportsbrand enterprises. And enthusiasm of college students to participate in sports today isvery high, as more and more college students to participate in the sport of collegestudents gradually become an important group of sport consumption, they are aspecial group, although the consumer will be subject to their own economic affectedby factors such as independent, but they will be masters of the city of the future, theirsports brand consumer attitudes will affect the future development of the sports brandin the market's rapid economic development, the brand has been recognized as animportant corporate intangible assets, how to set a good brand image among collegestudents seize the consumer psychology of college students has become a top priorityof the sports brand marketing.Wuhan's traffic is very convenient in china,the unique advantage of creating aunique transportation advantage. Wuhan is one of the important national scientific andeducational bases, with more than one million college students in Wuhan, collegesand universities to study the numbers of students enrolled in world cities in the firstplace. So study the consumption status of Wuhan University Students sports brand hasgreat significance.Wuhan City School Students sports brand consumer study the use of literature,to access the survey, questionnaire, and mathematical statistics on the consumption of Wuhan University Students Sports brand status quo, including the sports brandconsumer concepts, sports brand consumption structure, investigation and analysis ofthe level of consumption of sports brands and sports brand consumer motivation forsports brand consumption factors were analyzed, while the impact of Wuhanuniversity students, the following conclusions, Wuhan university students a positiveattitude towards sports apparel and footwear brand that sports brand consumption canreach not only the pursuit of the aesthetic, brand sports products can improve theirexercise levels of varying degrees, most of Wuhan, college students in the sportsbrand consumption, and that is part of the daily consumption, and through most ofWuhan Students choose the discounts sports brand consumption can be found, Wuhanuniversity students on the sports brand consumption is relatively frugal. By statisticalanalysis as well as conventional percentage arrived at a different gender, differentstudents to different academic and sports professional and non-sports professionals,Wuhan University Students Movement brand consumption level there are significantdifferences.