Study On The Situation And Optimization In Chinese Private College

In the 1980s, it was an inevitable choice for China to promote the development of the private colleges, when the public universities can't meet the needs of large school-age people. After 20 years of development, although the Chinese private colleges have been more and more powerful, objectively speaking, it is only a preliminary. Especially, in recent years, people feel worried about the future of the private college for their frequent failures. Some people can not help asking, whether there is more space for Chinese private college's development? And what's the reason for their present situation?At present, the private colleges fall into trouble without brand, good students, outstanding teachers and advanced equipment. The fundamental reason is short of fund, that is, the private college doesn't handle the financial management (FM) of the fund-raising, investment, surplus, cash flow problems and so on properly. We should think about the emergence of these issues. Under the background, we propose to resolve the current issue of FM and make it optimized by taking a wide range of financing, effective way of investing, reasonable profit planning. The author carries out the dissertation around the main line of FM in private college. First of all, the author goes to the private college for studying, compares to FM in public college, and arrives at conclusion about FM in private college, including funding sources, expenditure and balance problems; Secondly, the author studies some resolution and derives inspiration about FM in Japan and America.Finally, the author proposes the new orientation of private colleges-"not-for-profit purposes, by way of profit" and makes a suggestion to optimize the FM called "F.I.S.CF.PE", including financing, investing, surplus, cash flow, performance evaluation. In financing module, it is proposed to expense the financing from the organizers, the government, banks, corporations, donors and other means. The article puts forward various proposals from domestic investment and foreign investment. Such as, controlling the money by indicators and establishing professional department to carry out foreign investment. In surplus modules, due to its orientation, the article divides the surplus into re-investment and the reserve fund and creates statements combined with the characteristics of private colleges. In the cash flow module, the article establishes the FIS model to analyze the cash flow in private colleges by balance principle the principle of financing, investment, and surplus. Finally, taking into account the long-term interests, the author establishes evaluation system by the principle of BSC from students, teachers, school facilities, financial dimension.