An Analysis On The Pre-University Education Provider's Marketing In China

With the acceleration of the globalization, international education industry has become one of the pillar industries in national economy in many developed and developing countries. The development in various educational projects and relevant industries is becoming popular and is greatly supported by the government. Therefore, Education, as the training service industry is also speeding up fast.China is becoming the targeting region of many international education providers for selling as many educational projects as possible, because of its rapid development, large population and swarm of talents. Undoubtedly, those education commercialized countries are paying more and more attention to exploring market in China, aiming to attract more Chinese students to receive their quality service in their countries.Facing more and more customers who are selecting their destination countries rationally, and also more and more competitors from different countries, it is the priority for every international education provider that it gains as much market as it can, in shortest period and fastest speed.The paper consists of 5 main parts:the background, the significances and the research achievements of the world are introduced in the first part; the current situation of the marketing in the pre-university education industry and the relevant marketing theory are stated in the second part; in the third and forth parts, the author takes the CEG group that he works for as the case to tell its current marketing situation in China and analyze the main reasons; some related resolutions are proposed accordingly in the fifth part, both for CEG and all the pre-education providers.