| In the past five years, English training for children in Changsha, relatively, has been rapidly developing. With the increase of consumers' consumption capacity,English training for children in Changsha has great attraction and potentiality.Educational industry in Changsha is marketizing. Under this circumstance, this paper is to study the the marketing strategy of New Star International Education, and then analyze how the new-arising English training institutions can make further progress by introducing the theory and practice of precision marketing, and implementing effective advertising tactics and marketing strategies.First, from the aspect of needs and demands, this paper adopts applied economics and applied theory of marketing, especially marketing mix theory, to analyze the current situation and nature of children's training market in Changsha. Though the analysis, the problems of this market and the reasons behind them can be found out.Second, the general situation, marketing modes and problems of children's English training institutions are discussed. Third, the marketing strategy of New Star International Education is studied by using marketing strategy theory, STP theory and marketing mix theory. Finally, the appropriate implementation of the New Star International Education marketing strategy steps and their safeguards are discussed.Through these studies, we draw the following conclusions: in terms of products,diversification of product portfolio strategy should be taken in order to meet different customer needs, enhance product characteristics, mining, establish a brand, and constantly improve the quality of teaching and service quality, thereby enhancing the competitive advantage. This article can not only provide a reference for future sustainable development of New Star International Education, but also provide children's English training business in Changsha with constructive reference for their healthy and stable development. |
PDF Full Text Request