| Due to the fast development of network and the social harmfulness of sudden emergencies, it will be likely to cause public panic and social unrest if the sudden emergencies cannot be communicated in fluently. Therefore, the ruling ability of the government is greatly tested by sudden emergencies. Especially for the local government, sudden emergencies are complex subjects to face at any time.The paper has summarized the reaction of local government website in sudden emergencies by using the in-depth theoretical analysis, and the order of the paper is to research the localization of the government website—as the normal tool for managing the sudden emergencies, the network platforms for setting the government news agenda, the pioneer guide for leading the government network, and the communication platform for government and public. Meanwhile, take the Orange Event of Sichuan guangyuan as an example; the paper is to research how the government websites play a role in the sudden emergencies and what should the government and government websites do in the process of communication of the sudden emergencies. The main methods as follows:Firstly, the local government pay full attention to the local government website in response to emergencies; secondly, the local government should improve the construction of local government website and complete the emergency body; thirdly, the local government is better to release latest information at the first time to obtain the reporting priority; Fourthly, the local government website should be the pioneer of the public opinion and should set agenda for the media and the public; Fifthly, the local government website should turn the "danger" to the "opportunity" and make the local government websites become the demonstration window of the "service-oriented" government.The writer hopes to compensate the inadequacy of the communication and management of network, as well improve the government's crisis management, and enhance the government's ruling ability and shape government's good image. |
