On The Creation Of Culture Brand.A Case Study Of Zhang Yimou's Impression Series

As a sunrise industry of the21st century, cultural industries are increasingly developed into one of the pillar industries of the economy,to improve the country,the comprehensive strength of the new economic growth point. Take full advantage of the cultural and human resources to develop the cultural industry, to create a number of well-known cultural brand, is the only way of cultural industry bigger and stronger.China's natural resources and rich historical and cultural resources, talents and a vast market and huge potential for development of cultural industries.Development of cultural industries in addition to the need to integrate culture and economy of organic combine to create economic benefits, but also should focus on carrying forward the fine traditional culture, to build the brand of characteristics and culture, enhance the competitiveness of the brand, so that the cultural industry to achieve economic and social benefits bumper.In recent years,China's cultural industry development and direction of development on the basis of the characteristics of cultural products and brand, hoping to find a necessary link in the process of the Cultural Resources and regularity on the push of cultural products to the necessity of cultural brands and the use of case studies to introduce the works of Zhang Yimou's "Impression" series of large-scale performance of real landscape. Analyze the success of the causes and consumers world-renowned cultural brand from the spirit of enjoyment and cultural identity. In addition to the general rules to explore the development of cultural industries, but also on the leadership role played by Zhang Yimou in the process of Cultural Brand.This article is still on the basis of previous research, in-depth analysis of cultural products to the process of cultural brand, product positioning, market positioning, visibility relying on publicity mode, brand promotion, to attract investment, and economic benefits in all aspects of the mode of operation and respective the role of the study the value and practical significance to the promotion of cultural brand building and development of cultural industries, and would like to provide enlightenment to China's cultural brand establishment and further development of cultural industries.