A Study Of Film Trailer

Film trailer has got a dramatic and rapid development since the year 1912 it was born. Now the trailers has formed its own specific visual narrative style. It plays a key role of film marketing as one of the most effective and reliable way of choosing films. The excellent trailer in Hollywood has not only the high quality production, the essential part of marketing and also an interactive atmosphere between audiences and film This article is trying to answer what's the trailer's history in Hollywood, howto become attractive, what's the relationship between the narrative and coming attractions in trailers, and what's features of trailer in the international vision. This article offers the contrastive analysis between Hollywood trailers and Chinese domestic trailers. Besides, this article use the theory of Tom Gunning and Laura Mulvey about Visual Pleasure and The cinema of atrractions to explain the relationship between the tamed attractions and narrative. In addition, the trailer the era of digital presents the trends of cross-media, interactive and playful. As a conclusion, a good trailer is based on the narrative and consisted of a lot of attractions and the appropriate fast clip style. When the article talks about the trailer in film marketing, it refers how to spread the images in the international vision and the bad effect of overuse. As a result, this article choose the subjects which win the Golden Trailer Award, use the text analysis, comparative analysis, gestalt psychology and other methods to explain the content and trend of trailers in future, and provide some practical experiences for the film industry.