Origin of animation in China's development. The main audience is children's cartoon, animation, fans of the image is the primary children, but children's viewing audience psychology from the start really into the business of animation on the right track Precisely because of this, the paper 80 years,90 years, three periods since 2000, the classic animated image for analysis, analyze the variation of different times of the children developed psychological trend in ratings. Children love cartoons have just started the progressive development of color appearance to the individuality, and they spread the image of the animation is also passive recipients into active message consumer information. They have a passive audience into active audience, they will watch according to their own motives and purposes and the pursuit of their favorite animated movie image. So a popular animated animation or image of the classic children's viewing should be considered psychological.In the second chapter focuses on shaping the image of the contents of the animation, animated image of the shape are:color, language, image and individuality. Communication is an animated image of cultural transmission, and its audience are also concentrated in this group of children. How to understand the characteristics of our audience, so the third chapter is an overview of children's psychological ratings. Focuses on the motivation of children through its ratings to reflect the psychological characteristics of its audience. In this chapter the children in the cartoon image of the psychological content of ratings and animation combine the contents of image building, the children's ratings of psychological content and animation Image has binding sites. In the fourth chapter, will be through the different stages of classic animated image in color, language, image and personality of thinking to do one by one, through the classic animated image of the specific changes, we can see shaping the image of the contents of the animation is to color bright light, humorous and interesting to the language, the image of justice to be tall, or the reunification of children with back to nature-based features, the character thought to have educational significance, should reflect the image of cultural transmission function of the animation.In theory, the animation image of the children in the audience analysis, the paper support the use of communication theory, as applied to Piaget's "uses and gratifications theory" and Maslow's "hierarchy of need" to analyze the children age structure of different levels of color in the image on the animation, language, image and personality is different ideological needs, and to meet their own purposes are different. This is a chapter of my thesis main content. In the last chapter by the previous analysis, forecasting trends in children's ratings of psychological, educational psychology that children viewing times, entertainment, natural resistance.The sudden emergence of contemporary animation industry, with its unique art form and aesthetic value to a new generation of TV and Internet along with children growing up in enormous visual impact, as a widespread popular culture, special products, children's animated characters to deep the mind should be in line with ratings of psychological needs of children, children's favorite cartoon characters or the success of this cartoon has a decisive role, then watch the animation in the study of psychological trends of children to be sure to analyze the characterization of the animation. And child ratings on the animation image of the psychological changes with age will have some changes. Hope that by understanding the psychology of change and development of children's ratings to guide our audience for the animation to target groups of children, for children to produce their favorite cartoons. In order to guide the development of China's animation industry. |