Building Shared Mechning : The Spread Of Chinese Kung Fu Movice And Chinese Image

Under the impetus of the wave of globalization, intercultural communication offilm and television culture not only makes the culture of world showing the profoundand rich film culture in media of film and television, but also makes the culture ofworld getting more effective spread through the exchange of film culture. The cultureof film-based media has become a national communication and new way to shape thecultural image.Since1970s and 1980s,intercultural communication of Chinese culture changedthe long-closed type of expression herself gradually,and learned to make China's highthe context of culture understood by the world gradually through film who is a moreuniversal significance visual language. Among them, martial arts movie who makesChinese kung fu as the main form, is the one of most typical art forms.Martial artsmovies not only has the natural conditions to meet the commercial development needsof the film in the context of globalization, but also builds shared "meaning space forthe Eastern and Western audience more beneficial though a good story structure,toconvey peace Mean, reserved style,self-improvement, and other outstanding qualitiesof Chinese culture subtle, thus create a good image of China.The article chose this particular type of martial arts movies film as the researchobject, trying through own research and analysis to answer this issue that " the filmintercultural communication how to shape image of China" from a small insight.Firstly,the main body of the paper is the positioning of martial arts movies,this sectionbased on the understand of the feature that martial arts film builds"shared sense"through the spread of Chinese culture put forward the new title "the Chinese kung fumovies,"and demonstrate the rationality of this title ; Then, through the analysis to theposition of Chinese Image in the context of global culture.to further discuss therelationship between intercultural communication of Chinese kung fu movies and Chinese image building.and pointed out advantages and significance of thatintercultural communication of Chinese Kung Fu movies shapes the image of China.The third chapter based on the point of the basic theory of meaning,selects Bruce Leefilms, Ang Lee's "Crouching Tiger", Donnie Yen's "Ip Man" series and other works ofJackie Chan's humorous kung-fu movies as typical texts of Chinese kung fu movie, toexplore this particular type of film how to make a difference during a particular era,and the secret of how it can be eternity. Finally, based on analysis of the typical textsof Chinese kungfu movie of the above, the paper discussed inspiration that Chinesekung fu movie shape the image of China brought us by cross-cultural,and then putforward appropriate strategy how Chinese kung fu movies shape the image of Chinain the future.