The Development Of Japan-US Animation Industry And The Development Strategy Of Chinese Animation Industry

Animation industry is a cultural and creative industries which begins with early 20th century. It combines organically art, technology, media with publishing through human creativity and imagination. Meanwhile, it based on variety of forms such as comic,animation,film and television animation. Including animation books, magazines, films, TV, audio and video products, stage and animation via modern information communication technology. It also refers to the production and operation about clothing, plush toys, electronic games, foods and so on derivative products. Animation industries not only meet the people's spiritual needs, but also boost the prosperity of film and TV media industry, game entertainment industry, information transmission industry and book publishing industry, toy manufacturing industry, Clothing processing industry, food production industry. As the largest powerful animation nation over the world, Japan-US animation industry, after almost a hundred sustaining years development, formed a distinctive industrialization pattern, and it will gradually become one of the national pillar industries that promote powerfully the development of national economy. Chinese animation industry also experience almost 100 years development, obtain great achievements and form distinctive art style and authentic features. But Compare with Japan-US animation, The industrialization level, nevertheless, still exist tremendous disparities. Measurements must be taken to enhance it.This topic research deeply on the development process of Japan-US-China animation industry via analysis synthesis, classification comparison method, the successful case analysis method and data collection methods, The topic find the success of Japan-US animation industry and the existence problems of China animation industry. Meanwhile it come up with the conception that fast animation industry.The author supposed that Japan-US animation industry have significant features and advancements including industry chain structure, commercialized operation mode, innovation of content and form, advanced management idea, globalization development strategy etc. With the rapid development, wide broadcast, best-quality products and highly benefit and greatly influence, animation industry make great progress. Meanwhile, it made enormously accomplishment and the animation myths just like the famous Japanese character Hayao Miyazaki and USˊs Disney etc. Although Chinese animation industry has a earlier starting and once creates the brilliant achievements in Asian.But because of incomplete development of industrial chain, single production and marketing mode, scarce globalization conception, lack of capital,quality and world competitiveness, Chinese animation industrialization progress was seriously restrict . The author reckon that only the Chinese animation industry can shift through the ideas, crate a new institution and mechanism, broaden the theme forms, improve the product quality, consummate the industrial chain structure and strengthen the international competitiveness, it will become the powerful nation over the world.This topic proceed with the development process and characteristics of Japan-US-China animation industry and dissect deeply the famous character Hayao Miyazaki and Disney, Meanwhile it disentangle the history,current situation and development regularity of Japan-US animation industry.Eventually it find the commonness and individuality of Japan-US-china animation industry and we will fulfill confidences to the rapid and hygeian development of Chinese animation industry.