Research On Cosmetics Online Advertising Design Based On Female Consumer Psychology

With the advent of the era of big data, the Internet in all aspects of social production and life style had a profound impact. Also, the spread of the Internet and development, make the network shopping became a kind of brand-new life experience and shopping mode. After the reform and opening, with the improvement of social civilization degree, the role of women in society and family also there has been a fundamental change, women gradually become a huge potential consumer groups. Female consumer groups has alone bell to the network shopping, online shopping enthusiasm soaring women consumption subject has become at present the network shopping. With the development of the network shopping and the dominant position of female consumers in online shopping, for female consumers online advertising design is particularly important in the online advertising. Online advertising in the form, presentation, angles, marketing strategy and so on was different from those in the traditional media as the carrier of advertising, has a great change and development.Based on the above background, this paper focuses on the analysis of online cosmetics consumer psychological characteristics, the comprehensive analysis on female consumers of cosmetic advertising design method and principle, reflects the network in the future the trend of the development of the cosmetics of the era of network design, and proposes the corresponding countermeasures for advertising. For the cosmetics businesses seize market opportunities, meet the challenge of the Internet age has a positive role in promoting and important practical significance.