Research On The Tactile Design Of Selling Packaging

Compared with other sense of human feelings, the sense of touch can be felt by us though our skin, and from a physiological standpoint, the sense of touch is a physical sensations which is hard to drove by our objective emotions.There are various fancy packaging on products that people often use, when they touch with products they can also touch to the selling packaging. Consumers who are in the situating of emotional difficulty are prefer to buy the more suitable products packages, and from which can also proof that the sense of touch with the selling packaging makes a considerable influence in the consumers behavior. Based on the consumers' physiological and the psychological level, the tactile design in the sales packing is aimed at providing customers a nice experience in the purchase process. Firstly, from the tactile design to choose marketing packing materials, we not only needs consider selling packing material and product content, but also need to consider matching degree of comfort and consumers feel, making the consumer touch the sales package, at the same time, intuitively feeling somewhat to product properties, strengthen the trust between them; Secondly, when the packing modeling of selling process is beginning, besides tactile design considering the feeling of consumers using and safety of product, still guiding them correctly using; Finally, for the process of selling packing printing, tactile design can assist product information more complete and accurate delivery ,deepen the memory of consumer to brand association.The tactile design of selling packaging can transmit the product information more accurately to the customers, that is, once the customers experienced a nice sensation of touching to the packaging, they can feedback these feelings to the designers, and then the designers will make improvements as possible, from which to create a better recycling interactive space in the process of the selling packaging's production and circulation. Besides, The tactile design of selling packaging can also be a supplement of enhancing both the brand identity and market competitiveness.