| The sense of touch is any ordinary people have a physiological and psychological performance, is a kind of produced by some method of objective things feeling and imagination, will touch in a more appropriate way used inproduct packaging design, can let a manufacturer better selling products, but also provides convenience for consumers to identify different products. With the five sense of visual contrast, tactile stable and the external environment, but alsocan deepen the relationship, communicate with each other so as to be able toindependently complete itself and the external environment awareness. Touchnot only can deepen the information transmission, at the same time, it can also be used as contact person and social exchanges, to convey such a way offeeling. So will touch design used is very meaningful in product packaging design. This paper first introduces the product packaging design and oftenpeople say five sense, then through a wide range of data collection, the touch isabout the definition, analysis of the specific application of touch in packaging design and performance concrete, the last detail of the sense of touch a series ofeffects on packaging design. |