A Study Of Car Shade Design For MINI Cooper Basing On The Morphological Analysis Theory

The automobile industry has grown so fast and the expanding car ownership requires more attention to consumes' driving experience. At the same time, the Chinese citizen is living a more and more prosperous life than ever, their needs for car are no longer just after for function but also emotional satisfaction. The fast grown of Car Beauty business confirms this. As part of the business, the car sunshade design causes some attention. The inside of car get hot and uncomfortable after it has been exposed under the sun, especially in summer. This study will focus on the car shade design for MINI Cooper cars. According analyzing the MINI brand, the core brand value can be figured out, as the design principles of the emotional function. And the design principles of MINI cars also will be studied basing on Morphological analysis method, working as the guideline of the sunshade design. Besides, the design of sunshade for MINI Cooper will follow the Morphological analysis method to guide the design process. Hopefully This study can give a example for car shade design and also can give afford to the car shade design field.