Research Of The Construction Of Home Gardening Marketing In Hangzhou City

In this paper, through research, comparative analysis, literature review and other methods, the author analyzes the situation of Hang Zhou home gardening market. The author selects Hang Zhou Xiao Shan trees and flowers Market, ZheJiang (China) landscaped City, Fengqi Road flowers Market, The Sijiqing flowers and birds Market, Qianjiang flowers Market, Wushan flowers and birds Market, South Station flowers and birds Market, The lake flowers and birds Market, Xixi flowers Market, West flowers and birds Market, Hongyue horticulturists Hang Zhou Xixi store, Hongyue horticulturists Hang Zhou Tower store, Chuanhua garden center and the flower shops which distributed in the administrative areas of the hang Zhou-uptown, as the survey.From site selection, product mix, product sourcing, management and other point of view, the author analyzes the type of existing home gardening market in Hang Zhou and summers up the Hang Zhou home gardening market problems. These include the following aspects: lacking of horticultural facilities, most of the major operators operating horticultural plant; less type of horticultural plants, operating cut flowers , cut leafy and potted plant; convergence of products sources, mainly from local sourcing and field procurement; the form of display simply , main displaying of the store; lacking of market management.Some suggestions are proposed about the above-mentioned condition: the market managed committee should be found to unify management and mark out the market; The feature market should be developed to satisfy the different pubic'needs; The market site should be established to communicate information;The selling channel should be abundanced to develop online shopping; The excellent people should be cultured largely to satisfy the developing domain, in the same time some measure about scientific research should be enhanced. This suggestions can come ture the suitable admeasure of the resource and the win-win of consumers with operators,which offer experiences for the developing home gardening market.