| With the WTO commitments gradually to perform, Our freight forwarding industry formally opened, more and more domestic and international counterparts to join in. Compared with the international giant, many shortcomings exist obviously in the capital, talent management etc for our company. Facing to this situation, mainland forwarder are seeking to integrate and metamorphosis, accelerate the transformation of modern logistics enterprise. Tianjin Cosco logistics Co., LTD. who is complied with this trend tries to develop diversified logistics service to complete transformation.Tianjin Cosco logistics (Tianrong) company as Cosco Tianjin logistics Corporation subsidiary specializing in container transportation, mainly engaged in the traditional forwarding business and relying on Cosco's powerful fleet, became booking agent of many ship-owner. It is the essential key aspect in modern logistics enterprises.Article uses a lot of statistical data for a system of analysis of Tianjin freight forwarding market, to arrive at that Tianjin freight forwarding market is a competitive but also a huge market with huge opportunities. Then by use of Michael Porter's five forces model, identified position of Tianrong company in the market.At the same time, for the internal environment, through the comparison between Tianrong company and its competitors, using SWOT analysis to conclude that in such fierce situation, the only way to seize the opportunities is to raise risk awareness, establish service concept and strengthen informatization construction.Against this background, combined with the Tianrong traditional modes of operation and according to the internal value chain theory, it makes detailed description of company's cash flow, logistics and information flow by using graphical way then optimizing process to control risk and improve the quality of service. On the other hand, suggesting some recommendation on informatization construction. |
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