| This research is going to find out the differences about refrigerator design between Japan and China, and to explore the design direction of refrigerator in China. So the research is separated to three parts.The first part is about the differences of refrigerator design between Japan and China. It is following the time line of the development of refrigerator. And we will find out that the refrigerator design in Japan is faster and better than in China. However, now in China the refrigerator design is doing to be better. In this part we can pay attention to some differences of refrigerator design between Japan and China in color, model and other aspects. And in order to find out this information, I will use data gathering and market analysis.The second part is about the reasons that will lead to such kinds of differences. And I guess one important reason is about the lifestyle. So in third part I use in-depth interview to test and verify my guess of the reasons. And I can explore the future design and users'need of refrigerator in China. |