Study Of Ecological Niche Evaluation And Developmental Strategy Of Laga Tourism Region In Zhouqu County

Tourism resources is the basis of development of tourist attractions. Because of the similar tourism resources. There are often excessive of similar tourism product sin an area or the adjacent areas, then led to the vicious competition. Therefore, the correct positioning is particularly important for tourist attractions. Currently, the evaluation criteria of tourist attractions ale always emphasis the status of tourist attractions, but paid little attention to the future development trend.In order to have all objective evaluation of tourist attractions, and amore clear positioning in the regional tourism system. This paper introduced the niche theory, and established the evaluation model of tourist attractions' niche. on the basis of predecessors' achievements, combining the characteristics of scenic itself the ecology niche theory, from the situation of scenic niche theory, and its "state" and "potential" concept. Through expert consultation and literature survey method, the selection of the scenic niche evaluation index, and uses AHP to the weight of each index in model, and finally established traveling scenic area ecology position evaluation model. Finally, the Laga mountain scenic area ZhouQu country pull for example, will be traveling scenic area niche model applied to the empirical study, put forward the improvement and optimization of scenic niche strategies. This paper points six parts of scenic niche evaluation:The first chapter is the introduction part, has analyzed the questions of the tourist scenic zone because the localization is not clear under the current background; Had pointed out theory and practical significance of utilizing the ecology position theory in the tourist scenic zone localization, and elaborated this article research's primary coverage, the research technique and the research frame.The second chapter has made the quite comprehensive summary to the domestic and foreign related niche's research, including research summaries to ecology niche's concept, measure, correlation theories and theory application;The third chapter for the theory system of tourist ecology niche, firstly explain related concept and theories, then based ecology niche theory, has analyzed the resort ecology niche's "the situation and trend method" and points out the function of it.The fourth chapter is evaluation model's construction of the tourist resort's ecology niche, under the target selection principle's instruction and the union of literature search and the expert interview, this thesis selected seven aspects of evaluating indicators, which are the resources, the product, the market, the management, the environment, the management and the servicing facility, and has carried on the explanation to each target; through the expert marking, using the analytic hierarchy process to determin that each target's weight, and has formulated each target point scale, thus determines the scenic area ecology position appraisal the model.The fifth chapter is the model confirmation part, through literature search and interview find out the development state of Laga Resort, obtains the correlation data; Synthesizing scenic area and the Zhouqu County travel agency staff's opinion, carry on the appraisal to Laga Resort, obtains values; Finally, carries on the evaluation according to the appraisal result to ecology position's each dimension. From condition perspective, Laga Resort be in the quite high ecology niche position on the servicing facility dimension, is at condition which waits for promoting; The product and the management dimension's present situation is unoptimistic; Looked from the potential that the Laga Resort dimensions and so on resource development potential, market growth potential has the high ecology position, has very strong development potential. The ecology position's promotion main dependence gives in the resources dimension to the resources again development; In the environment dimension, its bottleneck key lies in the difficulty which exists in the development land substantial room for growth and the environmental protection construction aspect. Finally, according to the result which evaluates to it proposed that expands its ecology position the countermeasure.The sixth chapter is this research final chapter, summarized this research conclusion as well as for further thorough discussion question in the research methods.