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"Xiaogan Sesame Chips" Improved Design Of Brand Packaging

Posted on:2012-02-28Degree:MasterType:Thesis
Country:ChinaCandidate:C SongFull Text:PDF
GTID:2211330338469388Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
In people's modern life, the packaging is an important part of its composition. It is no longer content merely to protect the product features, and more importantly is the beautification products, promotional merchandise and promote the purpose of sale of goods. Even meet the market demand both at the same time environmentally friendly packaging, and now, consumers desire a high quality of life, culture, art and desire to pursue things. Only grasp of consumer psychology, to meet consumer demand, stimulate consumer desire to buy, packing of goods to be able to combat the fierce stand out. Xiaogan Sesame Chips in the current product image and packaging strategy is not enough to do move people, unable to meet the needs of most people to buy, but fail to reflect the cultural heritage sesame chips and packages of the characteristics of the place. Therefore, this article from the packaging Xiaogan Sesame Chips Analysis on how to sign with visual elements to enhance the overall image of the brand Xiaogan Sesame Chips, and this analysis of the main development Xiaogan Sesame Chips packaging trends.
Keywords/Search Tags:Packaging Design, Xiaogan Sesame Chips, Brand, Visual element symbols
PDF Full Text Request
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