Operation Of The Capital Of The Hainan Airlines

As a kind of management principle witch is suitable for market economy, the capital operation is an inevitable trend and result with the deepening of our business enterprise reform. Under the new situation of economic globalization and China's entry into WTO,more and more business enterprises begin to change their management principle and management mechanism according to the principle of capital operation. They try their best to find the best way of resources allocation and look for the new economy growth power. The Hainan Air is the representative of the new-born power in Chinese aviation industry. They obtained fast business development by the successful capital operation.This paper takes Hainan Air as the research object including three chapters: Chapter 1: Background introduction of Hainan Air and related theories of capital operation. In this part you can see the basic introduction of HNA, the current operating and financial situation and also the related theories of capital operation mainly including the concept, characteristics and the main way of capital operation. Chapter 2: The capital operation process and effect analysis of Hainan Air. In the first part this paper introduces the capital operation of HAN in the early timefrom five aspects. In the second part this paper focuses on the building of"Big Xinhua"group. In the last part it is the effect analysis of HNA's capital operation. Chapter 3: The apocalypse to Chinese Air industry. This paper summarizes four factors which are very important to the success of HNA including innovation, capital operation, modern management system, corporate culture.