Exploring Hainan Pilot Development Horse Racing Gaming From The Perspective Of Cultivating New Tourism Format

With the rapid development of the economy and society,the transformation of consumption and transformation has become the trend of the times.Horse racing is a movement that unites physical health and spiritual pleasure.The horse racing lottery is a quiz-type sports lottery that uses the horse racing competition as the object of quiz.It can meet the needs of leisure and entertainment as well as social welfare.The State Sports General Administration’s "13th Five-Year Plan for the Development of Sports Lottery" has already listed "promoting the development of horse racing lottery" as one of the key tasks of sports lottery.The Central Committee of the Communist Party of China and the State Council’s "Guiding Opinions on Supporting Hainan’s Comprehensive Deepening of Reform and Opening-up" clearly pointed out in the chapter "Construction of International Tourism Consumption Centers" that "actively cultivate new hot spots in tourism consumption," and "encourage the development of beach sports and water sports." ",horse racing and other projects","explore the development of quiz-type sports lottery and large international tournament lottery."The research topic of this thesis is to analyze the conditions for the development of horse racing betting in Hainan,and to summarize the mature experience of other regions,in order to propose countermeasures for the development of horse racing betting in Hainan.Therefore,using the literature research method,SWOT analysis method,example analysis method and other methods,the Hainan pilot development horse racing betting was discussed.The full text includes 7 parts,the main contents are as follows:The first part introduces the research background and research significance,summarizes the relevant literature,selects research methods according to needs,and formulates the technical roadmap.The second part explains Maslow’s hierarchy of needs theory,industry fusion theory,and the theory of responsible betting,and points out the guiding significance of this paper.In the third part,the SWOT analysis method is used to study the advantages and disadvantages,opportunities and threats of Haima pilot development of horse racing,and to construct a matrix strategy combination.The fourth part analyzes the positive and negative effects of the development of horse racing.The fifth part summarizes the mature experiences of the United States,South Korea,Singapore,Hong Kong and Macao,make a comprehensive analysis,summarizes the implications for the Hainan pilot development of horse racing.In the sixth part,through the analysis of the previous parts,the principle proposal and specific suggestions for the development of horse racing betting in Hainan are comprehensively put forward.In the seventh part,the basic conclusions of the research are drawn and the research prospects are prospected.