| Integrated marketing has become a popular marketing method at present and was widely used by many industries and companies. The China Netcom Corporation Limited (short for "CNC") also applied integrated marketing in several branches, which caused different reactions both from the market and staffs. So we have to figure out if"Integrated marketing"is suitable for CNC, or if it is the right way to expand the market share. What's more, we should also pay attention to the potential problems that may exist in the implementing process of integrated marketing. This paper is targeted to discuss the topics mentioned above. The advantages of integrated marketing have already been testified by market, but if the short-term interest could lead to a long-term profit is still questionable. By analyzing the case of CNC Anshan, this paper elaborates the advantages and disadvantages of integrated marking method and raises the according suggestions. |
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