Beijing Municipal Corporation Business Development Strategy Analysis

After our winning the campaign in applying for 2008 Olympic Games, the scales of domestic constraction market extended, which provides a good opportunity for Beijing Municipal Engineering Corporation to get further development by using its own advantages. However, at the same time, varities of construction corporations emerged, which challeged Beijing Municipal Engineering Corporation, not only the competion among State construction coporations, but also the pressure thrown by some middle and small size corporations. Under such intensive competion, gradually the weakness of it came forth, such as the operating mode which emphsized more on quantity not quality under the palnned economy system, and the resources which were not easy to flow. These disadvantages no doubt became its bottleneck. Only by exploring the complexity of the current situation, knowing its own strength and weakness, can Beijing Municipal Engineering Corporation frame out effective strategy to guide duture operations.This thesis apply SWOT analysis to Beijing Municipal Engineering Corporation, seeking out the strength, weakness, opportunities, threats of it, based on which found out solutions to the current situation.