| Since the reform and opening up, China's medical equipment industry has maintained an annual average growth rate of about 16%, far higher than the same period GDP 9% growth, and is recognized as a promising industry. After China's joining the WTO, in the face of rapidly changing external environment and internal realities, Union China National Medical Equipment Corporation (UCMC) need to make objective and precise market forecast based on in-depth market research, and then identify target market and position themselves correctly. Only after formulating scientific and rational enterprise development strategies and practical implementation strategies, can UCMC ultimately achieve rapid and sustained development. Based on field studies, the paper mainly combined with some popular analyzing theories and other necessary supporting methods.The paper firstly analyzed the opportunities and challenges of UCMC's development from the national policy, technology, economic and society external macro-environmental factors on medical equipment. Though systematically analyzing market attraction and products/enterprise competence, the paper is studying the current and the future China's medical equipment industry, especially its features and problems, such as low-level duplicate production, business mismanagement, the smaller and weaker R&D capabilities etc. On the basis of a thorough study, the opportunities and risks were ascertained. Focus on internal business conditions, the paper mainly analyzed the development strategy and targets, and correspond resources, and forces to sum up the current strength and weakness of UCMC.On the basis of an in - depth study and forecasts of external environment and internal business conditions of UCMC , the paper established the target market and position of UCMC, sequentially made the correct strategic and targets choices... |
PDF Full Text Request