Marketing Project In The Application Of The Outdoor Market Research

The related excellent theory and method of decision is required when solving much problems about decision of sales & marketing, with the constantly impact of our country's innovation and open, and the quick development of social democracy market economy, and the constantly impact of consciousness about corporation's science managing. In the decision of marketing and sale, the decision for the price of product, devotion in ad, combination of sales promotion are the main part of the corporation's concern. Many scholars have done much investigation in such domain, but many problems are still unsolved. Furthermore, some new questions appear in these years in the domain.After the word war II, operational research was developed rapidly. It's wildly applied in management of corporation, and promoted the development of the management of science. Moreover, the idea and practice of the management of science boosted resonantly decision in management of corporation, as well as reduced the losing because of blindness and experience. In order to humor the requirement of buyer's market, corporation has done much in product; price, sales promotion and part sales channel which four parts commissary four facets in marketing and sales. Especially besides quickening innovation, improving product exploitation and designing, provide new product constantly as well as perfect the channel of part sales, corporation also used reason decision-making in fixing price and sales promotion, to pledge to get widened market and added income. Accordingly to conform price and optimize decision in sales promotion has becoming the two kinds of most importation problem of decision for corporation widen the requirement of marketing. Still there are many multiphase in which two kinds of decision optimization problem. Using similar optimized analysis method to modeling and analyzing is viable. So the selection of sale project is confirmed.Under complex marketing environment nowadays, method of marketing engineering provides a settlement scheme for the governors to more scientifically set down marketing decision. This method combines sales data, marketing problems, sales' model and marketing management support system. Among which, the application of decision-making model increases the accuracy of marketing decision and decision profit. It plays a key role in settlement of marketing problems.