| Our country needs a great deal of instrument, the foreign capital come to China to produce to take effect( such as GE medical treatment instrument), and international tycoon in the industry discharge instrument profession the Emerson Process Management, E+ H, Danfoss , ABB, Krohne, Yokogawa... etc. also all look for to cooperate the colleague but change direction in China to establish the factory in the big land area investment. Many local and old-brand instrument produce the factory to feel the unprecedented crisis, start develop the new product in succession, capture the market with the quickest speed.This article tallied up the present condition, characteristics and challenges of the our country instrument market development, pass is analytical to the political economic environment, profession present condition, the profession structure, and tallied up the internal and existent shortage of the XX appearance company, also studying the present condition of the XX appearance company, development trend and compete the situation, analyzed the competition X electromagnetic flowmeter of the XX appearance company. Put forward to expand thinking and counterplans and suggestions of failure to the X electromagnetic flowmeter market finally.Besides, it's hoped that through the application and establishment of proper the marketing theories and approaches in Chinese construction instrument industry, The theory of market segmentation stems from Philip Cotelle's marketing interest theory; the principles of target market selection are based on Michael Porter's competition model of five forces and SWOT analysis. In this way,the author strives to integrate the theories of western marketing giants with Chinese reality of construction instrument marketing to find out the theories and approaches that are western-theory-based and conform to Chinese marketing reality as well. |