| The world is constantly changing telecommunications industry, telecommunications operators to meet the requirements of competition market. Telecom continued use of new technologies to develop new value-added telecommunications service, in order to attract more users, consolidate their market shares and market position. China Telecom, as have the most powerful operators in the unprecedented historical predicament, they are trying to use value-added services to reverse the downward trend in revenue annually, in foreign countries, value-added service is an important source of fixed network operators, fixed value fixed income accounted for 30% of operating income. China's fixed income and the share of value-added service is only 5%. Although China has launched a fixed value, but its economic returns, and not emerged. How to develop fixed network operators and value-added service and curb the ARPU decline in voice business, and let the fixed network out of its predicament. will be the sustained growth of China's telecommunications pressing problems. This article, based Yunnan telecom, through empirical study, the use of strategic management method. Yunnan Telecom value-added service development strategy analysis Yunnan Telecom hope to be able to come from the measures for the development of value-added services. The full text is divided into six parts :1. The introductory part of the background and significance of the topic briefly, on this line of research methods and techniques.2. Telecommunications value-added service theory outlined. The main part of the theory of telecom value-added service, including value-added service definition, classification, Features and development background, the current situation and development trend of the value of a brief analysis.3. A value-added services and difficult problems which might arise in the development process. This part of the telecommunications value-added service features of the policy environment and market development status of the analysis, inthe development of value-added telecommunications service providers may encounter in the course of business management, competition and business relations with other thorny problems.4.Yunnan Telecom value-added services development strategy analysis. The first part of Yunnan, telecommunications value-added services market development and expansion space for the analysis, Yunnan Telecom to develop value-added service after a further round of strategic analysis, including PEST analysis, Five Forces Model, SWOT analysis and value chain.5. Yunnan Telecom value-added service development strategy framework. In this first part of Yunnan Telecom Company for a brief introduction to the value-added service. Yunnan Telecom proceeded to the current situation and prospects for the development of key value-added service for a detailed analysis Finally, Yunnan Telecom value-added service development strategy.6. Yunnan Telecom policy proposals for the development of value-added service. Yunnan Telecom organizational structure, business development options and to make relevant recommendation. |
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