Baotou Jk Beauty Salon Services Marketing Strategy Based On Customer Satisfaction Study

Along with Chinese economic development and improvement of living standard,more and more people are pursuing highly quality of life as well as focusing on extrinsic appearance itself. Chinese fiscal service industry has been developing for more than 2 decades since starting from last century in middle of 1980s. From that time on, fiscal service industry experienced primary feel-around period to intermediate thinking cap period. In the movement of Marketing scope and practitioner developing, Chinese fiscal service industry achieved obvious performance to all. However, as long as fiscal industry developing, more and more problems are encountered accordingly. Being the foreland of fiscal industry-beauty parlor reflects various of problems. Beauty parlor not only sells corporeal products, but also sells immaterial services to customers. Unfortunately, a lot of beauty parlors are lack of correct cognition of latter one, due to this, it, therefore, leads to unfruitful operating in the industry. Furthermore, unsatisfied service also leads to decline of customer's adherence and loyalty. In view of above, quality of services has become the key point of profit losing of beauty parlors.This paper aims to start from theory of service marketing, regarding customer service satisfaction evaluation index and idiographic applications as major investigative objects, in allusion to service quality upgrading requirements, to find the important or unimportant satisfactory element of JK beauty parlor, which is the example of investigation, through methods of on-site interview and questionnaires as well as bringing to bear customer satisfactory evaluation theoretics. In addition, to learn more about how they think those elements of satisfaction so as to form a customer satisfactory evaluation system for JK beauty parlor. Moreover, to present service marketing strategic portfolio based on evaluation results analysis and effectively upgrade of customer satisfaction. Mainly address to strategies as internal marketing, service skills, customer relations as well as standardization of service staff. Apart from these, presents some proper suggestions which could be applied in JK beauty parlor. Finally, I expect my thesis could help upgrading customer satisfaction for JK beauty parlor and to play a role of throwing out a brick to attract a jade in wider research in Chinese fiscal service industry.