For Mass Customization, Supply Chain Management Research And Application

When facing the increasing individual demand and fierce market competition, more and more enterprises are beginning to adopt producing mode of mass customization, MC. An important managing method for MC is supply chain management, SCM. So, researches on SCM for MC have important and practical meanings. According to researches on MC and SCM, this article has analyzed their features, difficult points and meanings, and pointed out the effects of SCM on mass customization. In addition, by comprising SCM for mass customization with traditional supply chain management, the article also summarized the basic type, features and model of SCM for MC, presented basic method concerning integration of in- and external resources of enterprises, as well as effective customer relationship management. Finally, via analysis on marketing features and current supply chain of special vehicles producing of Aerosun Corporation (short for Aerosun), the author is also trying to construct the basic model of mass customization supply chain for special vehicle producing of Aerosun and put forward basic method for mass customization in order to realize mass customization and improve competence of Aerosun.