| Along with the rapid development of the market economy and the rapid rhythm of the people's working and living, society requires higher speed and better service quality of freightage. As a branch of modern logistic industry, RFE(short for road freight express) mainly takes various cargos (which have various kinds, small batch, high-value added and higher efficiency) as its serving objective. Because RFE has the features such as convenient, rapid and economical, it reaches the requirement of the developing market. Currently, because of the enough room for RFE developing and numerous participants, Chinese RFE industry shows the situation of coexistence of rapid growth and intense competition.Shandong Provincial Communication and Transportation Group is a large-scale transportation enterprise operating in different fields. Starting from the bus-carrying and urban distribution, recently the Group rapidly gets involved in RFE operation. The RFE operation's income of every year is from no more than RMB 300,000 at the beginning to RMB 20,000,000 in 2005. The brand of 'Rabbit Express' has achieved great success. However, with the expansion of HEFT operation, the model of " united brand but operating separately" has brought the obvious waste of resources and become the biggest obstacle of expanding new market and promoting the brand.Based on the above background, this paper firstly describes the concept of RFE system, essential factors, operating model and the current situation and developing trend of the domestic and foreign RFE industry. On the basis of the above analysis,... |
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