China's Pharmaceutical Enterprises And E-commerce Business Models For Applied Research

In informatization time today, social and enterprise's informatization level and the application ability unceasingly are enhancing and the rapid development, took the informatization society the commercial pattern, the electronic commerce situation favors, develops the function and the income to the enterprise which brings day by day is also obvious, the electronic commerce is affecting enterprise's business model and the industrial organization form, is impelling the circulation way innovation. Regarding joins behind WTO near the more intense market competition environment medicine enterprise, more urgent need electronic commerce impetus enterprise's development.This article through carries on the widespread investigation to our country medicine enterprise's informatization construction and the electronic commerce application, combining enterprise concrete application practice, aim at the present our country medicine profession characteristic and the enterprise present situation, in the application method, the service level, the business model aspect, how explores and studies enhances the medicine enterprise the informatization level and the electronic commerce application ability, how has the innovation and the development using the electronic commerce this new business model to enterprise's service, how applies the true significance in electronic commerce in the medicine enterprise.This article concrete chapter structure as follows: First chapter carries on the summary to the question background, has determined the article structure flow; Second chapter for enterprise Informatization and electronic commerce application summary; Third chapter and the fourth chapter for the investigation and study and the case analysis, through carries on the thorough analysis to the medicine enterprise's informatization construction and the electronic commerce application, develops the electronic commerce for the medicine enterprise to provide the experience and the model; Fifth chapter proposed the medicine enterprise develops the electronic commerce the strategic plan, the business model choice and the application;The sixth chapter conclusion partial showing this article main finding and further studies the suggestion.