Printing Photographic Materials Business Marketing Strategy Research

The second film factory of Lucky Group((hereinafter referred as SFF-LG) is the biggest national enterprise in the printing sensitive material Industry of China. Its annual sale in 2005 is 1 billion yuan RMB. But the enterprise still needs to overcome many obstacles in the course of its development.The main obstacle for the development currently is "marketing and sales".At first the marketing environment of SFF-LG in home and aboard is provide in this paper, analyzed the situation of the pinting sentitive material industry with method of SWOT and found the main opportunity and threat faced by major companies in the pinting sentitive material industry.at same time, compared the competitive abilities of SFF-LG with the competitors, and uncovered the main strength and weakness of SFF-LG. after analyzing products, prices, sales and researching the channels designated a products strategy, prices strategy and channels strategy,CRM strategy.presented executive plans and reliable conditions of marketing strategy.This thesis not only provides the plans for SFF-LG, but also analyze the printing sensitive material Industry. It also provides a good reference to search how to manage marketfor whole experts in the industry. Meanwhile, it will also be to the benefit of similar companies in this industry, on how to develop marketing, how to control management, how to master sales and purchases, as well as how to improve economic profits.