Marketing Strategy Research Of Jinchuan Company Battery Material Products

With the rapid development of world economy,global excessive development for fossil fuels,environmental pollution,fog haze weather has caused,attaches great importance to all countries in the deployment of clean energy development and use of strategy,as the 21 st century,the new battery products used to replace traditional petrochemical resources use,early in the process of electronic product development has been widely applied,now with the electronic products to the rising number of species,and intelligence,the development of portable electronic products are widely market prospects,put forward higher requirements for battery products;In addition,vehicles unprecedented market prospect as battery material,by global attention,all countries on the corresponding state planning and development of the electric car and battery materials subsidy policy.Under the market opportunity,also appeared on the market related problems such as overheated investment and excess capacity,market competition is fierce.Jinchuan company was founded in 1959,is China’s largest non-ferrous metal production enterprises,as a traditional mining group,nickel and cobalt resources of research made the nickel-cobalt resources to battery material transformation development of grand strategy,and set up a subsidiary in battery materials research and development production and marketing,has been in the battery material industry development more than a decade,has an important position in battery material industry of China.Along with the market changes,in the industry layout and product market competition,especially after the economic crisis,state-owned enterprises generally poor operating conditions.As the main resources of nickel and cobalt group company future consumer market-battery materials,in the fierce competitive environment,companies should make effective marketing strategy to meet the current of battery materials market opportunities and challenges,especially in view of the company’s business and marketing some of the difficulties and problems existing in the practice,to company at the same time in the formulation and application of marketing strategy,to study and solve the related problems in the process of marketing,seize market opportunities,improve product market share.Battery materials based on Jinchuan company as the research object,according to the marketing theory,marketing strategy for the company’s marketing related issues on summary and analysis of the current electronic consumer products continues to grow and new energy vehicles explosive growth of the market environment,the development of battery materials of Jinchuan company marketing environment and competition environment analysis,the listed company of battery materials development strengths,weaknesses,opportunities,threats,puts forward the extension of the mature battery material life cycles and rapidly promote the ternary products market development marketing strategy.According to the theory of 4Ps and 4Cs marketing strategy combination,and puts forward the company in terms of product,price,channel,promotion strategy,as well as the needs of customers,costs,convenience and communication and so on marketing practices of specific practices,and other problems in the marketing work on the company put forward the Suggestions such as organization management.Marketing innovation to provide decision basis for the company.