Research On The Marketing Strategy Of Raw Material Market

With around 30 years of Reform and Opening up,the economy in China has developed rapidly.At the same time,the extensive mode of economic development also caused a certain degree of environmental pollution problems.The party and state put forward the concept of scientific development in the first time and made it clear that we couldn’t sacrifice the environment for the economic development of China.We must develop the green economic and find the green power.Wind power as a clean energy has the advantages of low pollution,renewability and wide distribution and so on.In the background of the increasingly severe global energy and environmental crises,wind energy resource has been widely given attention.This thesis is based on the background to study the marketing strategy of raw material market.The theme of the thesis is to explore how to optimize the wind raw material market marketing strategy,Firstly,The introduction part and the first part introduces the research background,research significance,theoretical basis and research framework,etc,Let’s have a basic understanding of the article research and understanding.Then the thesis makes an analysis on the domestic market prospect and uniqueness of raw material market with the analysis methods of the SWOT,Michael Porter’s Five Forces Model and the positioning theory to establish the market positioning and marketing strategy of raw material market,which also provides a premise and foundation for the marketing strategy of wind vane raw material.Based on the comprehensive marketing theory,the thesis focuses on how to effectively carry out its marketing strategy of wind power raw materials.The thesis takes the analysis of C Company in the field of raw material of wind power for example to discuss the optimization and integration strategy and hope to provide reference for the product marketing of more industries.