Research On Management Strategies Of Tourism Crisis Based On Typical Crisis Events

With the rapid increasing of China's comprehensive national strength and the improvement of people's living standards, tourism has gradually become the general demand in people's lives.W hile China's tourism industry is booming, tourism practitioners tend to be overly optimistic about its development, lacking adequate understanding of its risk and critical awareness of tourism cris is.This paper describes the background and significance of tourism crisis, then introduced the cri sis and tourism crisis, incidence related of tourism and tourism crisis management, after which we have introduced the tourism crisis of meaning, causes its impact,and to explore the mechanism of evolution analysis and impact tourism crisis. Then based on the analysis of several domestic crisis incidents caused by the formation of typical tourism crisis and coping strategies,described the current situation and problems of tourism crisis management. The problems of the tourism crisis are focused on weak tourism crisis consciousness, a flawed crisis management pro gram, a poor openness and transparency of the crisis management, low quality of the executives, the lack of innovation in crisis management and decision-making tool, and defects in the crisis le gislation.Tourism crisis management ability needs to be improved. We have three steps to improv e the tourism crisis management and lower the crisis, which includes making prevention and man agement strategy before tourism crisis, response management strategy during tourism crisis and recovery management strategy after tourism crisis. And the power of the government, the public and the enterprise will ensure its implementation. At the same time, proposed the innovation of tourism crisis management theory and strategy, in view of the practical problems take appropriate strategies to respond to the crisis.Finally we will eliminate the trust crisis of tourists, promoting tourists ' satisfaction and happ iness from tourism destination, and the harmonious development of the tourism.