Daba Mountain Cangxi Red Army Crossing The Tourist Area Of ​​red Tourism Product Innovation And Development Study

In recent years, every place of China are studying, planning and propagating Red Tourism, and combining red resources so as to promote the development of Red Tourism vigorously. Meanwhile, Red Tourism products can't meet new demand of tourist market nor tourists' new need generally. Red Tourism need the systematic theoretical research to guide its fast, health and sustainable development urgently.The thesis analyzes the current situation of development of red tourism products at first, and sums up its present research progress. Moreover, it expounds the innovation about red tourism product in Hongjundu scenic area of Cangxi, Daba mountain from theoretical research and empirical research.Basic theoretical research. First of all, the thesis systematizes relevant theories of red tourism: defines the "red tourism" and "red tourism product", summarizes the type of red tourism resources and the essential feature of red tourism, and explains the red tourism product's function. Secondly, it makes Theoretical Support of Innovative Development of red tourism product with lifecycle theory, market theory, innovation theory and sustainable development theory.Empirical research. The thesis firstly analyzes the resources and environment in Hongjundu scenic area, in according to Study the geographic background, general situation of the scenic area, characteristic and evaluation of tourism resources; and then, it explains the current developing situation of Hongjundu and its prospect. On this basis, the thesis proposes the innovative development referring to red tourism product in Hongjundu, and makes new developing strategy for three function scenic spot: designing tourism product and journey route, planning product's marketing, developing red tourism commodities, and studying the red culture heritage protection and environmental protection of red tourism.The thesis has summarized five innovation development of red tourism product :Pay attention to experiencing, Excavate culture, Make the view, Stress the key points and Scientific development. Red tourism could be developed in a healthy way though combining culture, making the products up.