| Over the span of 20years , the real estate market of China has developed rapidly, especially in the contemporary e-era. As the world is growing smaller and smaller, the current trend of real estate focus on the uniformity which means all the real estate companies could try multi-area management, using advanced means to attract limited customer resource, therefore setting up its own brand in the severe market. We argue that it is not just the details like the location of the estate and other details need planning and management, but the scientific and systemic mastermind process s the key of running a successful real estate program.This paper contains parts:The first part: After developing a comprehensive market research of the real estate environment of Le Shan, it is confirmed that the whole environment and development trend of the real estate in Le Shan are fairly steady. In other words, it is an important positive factor in spreading this program. Particularly, the needs of high class houses like villadom can not be met by the market in Leshan. This is also a precious opportunity for this program.The third part: There are two major advantages which come from the general analysis of this program. First, the location of the program lies in the green heart of the city with the convenient traffic and elegant living conditions which is the hot investment centre of the tomorrow LeShan. Secondly, the surrounding living equipment is well- managed to ensure the better supply of the living needs.The fourth part: It is cleat that the potential customers of the program focus on the successful people including business men, managers and technique elite who age from 36 to 45 after the survey and analysis of character of potential customers. Most of the customer have a... |